Agency
A Social Media & E-Commerce Genius
YOUR GATEWAY TO CHINA MARKETING & E-COMMERCE
ALADINO helps brands to develop their Chinese market strategy by providing an integrated solution that covers brand communication, content production, sales, supply chain and logistics.
​
With ALADINO, our customers enjoy thorough control of all aspects of their presence in the Chinese market, made simple by being managed with the help of a single partner.
85%
Clients & employees retention rates
10+
Brands we helped successfully launch on Chinese social media
14
Talented employees
forming our team
OUR
SHOWCASES
'LOVE YOURSELF' CAMPAIGN
Donnafugata and Dolce & Gabbana collaborated on a range of co-branded wines, the first of which to be produced is Rosa, a rosé wine. This type of wine is a difficult category in the Chinese market, so Interprocom, the local distributor for the brand, needed a campaign to boost interest.
We address consumer’s indecision by leveraging on occasion-led consumption. The wine is matched with chocolates as a V-Day set.
Instead of following the conventional idea of a romantic couple's date, we created a new campaign message: «love oneself», which resonates with a culture in which single independent women do not have the urge to look for a partner, instead they prefer to cultivate self-love and are fulfilled by spending quality time with themselves.
The post was the account’s highest ever performing post in terms of reads and reached a +98% reading completion rate.
SERVICES
SOCIAL
MEDIA
01. Editorial Planning
​
Planning contents according to the Chinese business calendar and business objectives for the market.
​
02. Localization of Existing Content
​
Maximizing existing brand assets adapting them
to be used on Chinese social media.
​
03. Social Media Management
​
Set up and management of branded official accounts on WeChat, Weibo, RED and other platforms.
CREATIVE & CONTENT
01. Production of Original Content
​
Widening the brand narrative on those aspects that
can be more relevant for the Chinese consumer.
​
02. Brand Activations
​
Generating interactions to increase following through mini-contests, raffles and other engaging activities.
​
​
PUBLIC RELATIONS
01. Digital PR
​
Publishing content on specialised digital media.
​
02. KOL & Influencer
​
Selecting influencers and management of content.
​
03. Buzz Marketing
Promotion through real consumers (KOC).
THE TEAM
ALESSANDRO MUGNANO
Co-Founder
Holds an Engineering degree from Naples Federico II University. Founder of Interprocom, the leading importer of Italian wines (by value) in the Chinese market, with exclusive agency for wineries such as Argiolas, Bertani, Ca’ del Bosco and Donnafugata among others. Awarded «Best Italian Wine Importer in China» in 2019, 2020 and 2021.
CARMEN KANG
Editor
VIVIAN WANG
Social Media Operations
ANN LEUNG
Head of E-Commerce
DOLLY GUO
Account Manager
SPENCER ZHANG
Editor
ALLEN CHEN
Senior E-Commerce Manager
TOMMASO MINNETTI
Co-Founder
As a consultant, he has been the manager of North Asia markets for Santa Margherita Wine Group for 4 years. Previously involved in the digital advertising industry for 8 years, both in the Netherlands and Italy. In Milan,
he has been Client Creative Director for Ogilvy One managing accounts such Ferrero, Timberland, Armani and Tod’s.
CANDY LIU
Social Media Manager
CHANDLER
Photo/Video
WU GENGTANG
E-Commerce Manager
JANE ZHAN
Editor
XIAO MENGXIA
Graphic Design
JASON ZHENG
Customer Service Manager
CLIENTS
